Let the Power of Digital Variable Printing Drive Your Marketing Campaign

Posted on August 14, 2010 by tony finazzo

Success for today’s business owner relies as much on their innovation, creativity and ability to cut costs as it does on their capacity to provide a product or service to their customers. Drooping economies and the slow, steady chug of the upswing doesn’t leave much left over at the end of the day to spend on marketing. With that in mind, fiscally-savvy organizations are turning to digital variable printing to stretch their marketing budget as far as it will go.

Digital variable printing is something of a minor miracle spawned by today’s technological advancements. Using the power of digital, print shops are able to take information directly from the computer and put it on paper. It’s a quick, 2 step process that’s much, much easier than the old method of creating printing plates, giving companies more flexibility than they’ve ever had to present a unified, professional appearance and create a customizable marketing campaign that’s 100% personalized for their customers.

Businesses love digital variable printing for a lot of reasons. First and foremost, it cuts back on waste. Using printing plates and a traditional press, companies would have to order huge batches of marketing materials at a time and often had numerous boxes of “leftovers” lying around when they were done. Since digital printing allows you to print your marketing materials in smaller batches you can order based on your real-time demand, making changes when necessary to ensure that your brochures, newsletters and direct mail marketing campaigns are up-to-date for your customers.

The personalization potential of digital variable printing is the clincher for many companies, however. The days of being able to mass market to your target consumer group are long gone, replaced by a new breed of customer that demands to be recognized as individuals and isn’t shy about letting you know about it. Using the power of variable printing you can personalize all or part of your message, everything from the insertion of personal details to putting their name at the top to creating unique paragraphs to target each of your market segments.

Targeted marketing, less waste and more personalization to appeal to the individual in your customers. What’s not to like?

Anthony Finazzo is the CEO of East Ridge Printing, a commercial print shop in Rochester, NY that specializes in personal branding, marketing and offset and digital variable printing projects for businesses of all shapes and sizes. To learn more, or to request a quote, visit Tony on the web at http://www.eastridgeprint.com.

Author: Tony Finazzo

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

Posted on August 14, 2010 by keith mathis

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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Cost Effective For Your Business

Posted on August 13, 2010 by angela paula

As we know it, advertising is very crucial to selling. One may go for the television and print media yet it’s no secret that those forms of advertising are very expensive. Those types of market strategies to create brand and product awareness are not wrong. It is just not as effective as the current trend these days. Plus, since television and print media are so limited in time and space, you might find yourself taking so much time on telephone calls and answering repetitive questions and or giving replies via post services for your business. Wouldn’t it be great to have an opportunity to create a great promotional tool without the cost of printers and postage, but it doesn’t clutter up customers snail mailbox? I’m certain you’d love to have such an opportunity. How?

Opt for e-commerce. With e-commerce you can expand your market boundaries to global horizons or squeeze them to highly focused market segments, as per subjective business acumen and discretion. You need not to be worried about time and space too because as you can put all the needed information on your website. Yes, that’s right! I am encouraging to you to get a website for your business. You don’t know how to make one? Web hosting outsourcing is the most current trend that businesses indulge in today. They are international outsourcing web design and international web hosting companies that are hired and or partnered with small, medium and even large scale businesses to take care of their e-commerce solutions. China website solutions for example have made an outstanding reputation to their roster of clients, hence, to have an outsource web solution is the best way to save on cost for your e-commerce needs. You can check and compare prices yourself through their websites to verify.

People who shop online want to be able to know what they are getting and they want it at their fingertips. Having a website adds credibility to your words and to your business itself. Web hosting outsourcing companies will offer you different packages for your e-commerce needs. An outsource web solution will brush your worries aside on costly advertising methods. Websites are quicker, easier and more cost-effective to update than television and print based media. It can truly play an integral part of your promotional and marketing strategies.

A website can also make a powerful statement about your business, presenting that you have planned for the future by securing an online presence today. Save your costs on printers and postage just for advertising starting today and hire an International Outsourcing Web Design and international web hosting company to make your business known beyond your borders. Make it easier for your customers to do business with you and network with other companies and build better business relationships, locally and around the world by having a website. An affordable and powerful marketing tool for your business is at your fingertips, passing up on it will loosen up your chances of making it big.

If you need Web Hosting or Application Service Provider for your website then visit HiChina today and we will be happy to serve you. At HiChina we simply offer the best and friendly services.

Author: Angela Paula

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

Posted on August 13, 2010 by keith mathis

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

Posted on August 12, 2010 by keith mathis

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

Posted on August 11, 2010 by keith mathis

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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Make Your Own Business Cards – Crucial Advice to Make Effective Business Cards

Posted on August 10, 2010 by francis calrey

If you are looking for help on how to make your own business cards, then this article is a must read right now. I have been running a business for long time now and have always been amazed at how many business owners don’t know how to make effective business cards.

When I first started up my own business I learned everything I could about creating business cards. I knew a fair amount about advertising and creating a winning business card was actually very straightforward for me. However, a lot people can get it wrong and create a business card that actually hurts their business. With that said, let me give you a few pieces of crucial advice to create a business card that will bring in calls, emails, or whatever you are aiming for.

What do you want your potential customer to do?

Before you even sit down and figure out what color scheme or title your business card will have, you have to determine what you want your customer to do. Do you want the person holding your card to call you when they need your service? Do you want them to visit your website so they can learn more about you? Answer this question before you start and you will get far more calls or emails.

The next piece of advice that I want to give you are the main points that you need to cover on your business card.

Title:

The thing that most businesses do when they create the title on their business card is they use their business name. This is good, but is it really good enough? Most times, the business name takes up half of the card, leaving the other half of the card blank. Let’s look at the difference in titles and you decide which one would be more effective at getting a customer to contact you…
Bad: “Jake’s Plubming”
Good: “Jake’s Plumbing – Fastest Service in Denver”

Slogan/Sub-title:

The slogan is located right below the Title. Most business owners put something like “20 years of experience” or something along those lines. One of the best functions of this line is a “call to action” for your customers to use your service.

An effective line might be “Get 10% Off If You Use Code 3812 When You Call”. This might be effective because you are giving the customer an incentive and also telling them to call to get it.

If you don’t want to use an incentive, then just ask yourself “What can I say to my potential customer to make them want to contact me?” Put yourself in their shoes and in their situation when they are holding your card.

Contact:

The contact information is fairly simple, but don’t leave out one very important thing. Of course you want to have your phone number, address, and email. What some businesses forget is to have a website and a call to action with the website. Here are two examples of good and bad uses of this area:
Bad: “MyBusinessWebsite.com”
Good: “Visit Our Website – MyBusinessWebsite.com”

Any business owner should take advantage of Free Business Cards

250 Cards FREE
and 140 FREE Matching Labels
Click Here

Author: Francis Calrey

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

Posted on August 10, 2010 by keith mathis

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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How to Breathe Life in to Your Medical, Pharmaceutical and Healthcare Marketing Campaigns

Posted on August 9, 2010 by sophie c. thomas

Industries such as the pharmaceutical industry can find it hard to impart technical and scientific information in an accessible and desirable style due to the nature of the content. Whilst, it’s true to say that marketing campaigns should convey the right message for the intended audience, it seems that sometimes pharmaceutical companies can omit attractive design because they don’t believe it to be necessary when dealing with medical products and services.

At the end of the day, it doesn’t matter what you sell, your clients are humans, continuously bombarded by marketing messages from when they turn on the radio on the way to work, to when they drive past those billboard on the way home. To be noticed, to be heard; you need to stand out. As marketing manager to a pharmaceutical, medical or healthcare company you can solve this with marketing communications that work hard through strategy, functionality and high-end visual design. To exceed your marketing objectives, create communications that convey the reliability and trustworthiness required in the pharmaceutical industry yet also display the thoroughness of your product with a thoroughly thought about, well designed marketing campaign. Stand out and grab attention, inspire interest, create desire and stimulate sales with creative, intelligent and functional design.

Whether you choose a rebranding exercise, corporate or promotional literature, web site design, packaging design, exhibition presence or above the line advertising; breathe life in to your communications. If your pharmaceutical product is medicinal, service or equipment-based; high-end and strategic marketing will be your remedy.

By Sophie C. Thomas
Evoke Design Agency – see how the pharmaceutical marketing experts can help you:
http://www.evokedesignagency.co.uk/pharmaceutical-communications.php
No matter where in the world your business is based Evoke Design Agency can help your business grow:
http://www.evokedesignagency.co.uk

Author: Sophie C. Thomas

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

Posted on August 9, 2010 by keith mathis

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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