Advertising Blog

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savvi — Fri, 20 Aug 2010 18:51:08 +0000

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

keith mathis — Fri, 20 Aug 2010 13:10:07 +0000

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as little as possible you can’t afford to have your advertisements look bad. If your ad looks like your 5 year old put it together or the copy in your ad is bad, you will not get great results.

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has created an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to put a banner ad on their website. If you have no clue how to put together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can put your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can create an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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Advertise Your Business – Maximize Online Marketing Strategies and Profits

jan verhoeff — Thu, 19 Aug 2010 21:58:14 +0000

Are you looking for dynamic ways to Advertise Your Online Business with Profitable Results and the least financial sacrifice? In this article you will find several cost effective methods to Market Your Online Business. Direct Marketing Campaigns are effective, but more relevant topics work better than the general topic marketing attempts. The more niche specific you can make your direct marketing campaign the more effective it will be. Locating a specific niche for Direct Marketing can be done in a variety of ways:

Purchasing a Niche Specific List
Building a Marketing List from your own Website
Creating a Dynamic List with Squeeze Page Technology
Inviting participants to join a group
Incorporating Free Gift Marketing Concepts with List Development

These are a few of the most effective Direct Marketing List Development techniques.

Viral Marketing Strategies effectively change the dynamic for your business, by increasing link backs to your website and generating business dynamics with interactive marketing options. Ebooks offer an incredibly easy method of using viral marketing strategies. You can obtain a FREE Info Product promoting Ebook Development that offers ideas for viral marketing.

Distribution Marketing & Promotion successfully maximizes the stereotypical benefits of market segmentation. Relevant production data results in beneficial marketing power. Pricing relates to this objective with various stage pricing results. By maintaining a Structural Price Specific Data Base of Niche Marketing and Technical Information you can actually manage pricing and price adjustments within your own database for most effective niche based marketing strategies. When you readily recognize your market, you understand their drive and desire well enough to predict buyer types and sales profitability. Niche Marketing effectively reaches the largest segments of your clientele.

Building Your Website can be the fastest, most productive result oriented thing you do online. Integrating Solid Marketing Strategies of List Building and Article Marketing into these projects offers the most effective long term solutions to online business development. Are you ready to focus your Advertising Budget for Success?

Jan Verhoeff can help you find cost effective marketing resources for your online business. Claim your FREE Bumper to Bumper Traffic Guide at http://advertizeyourbusiness.com TODAY and discover Marketing SECRETS that will make your Online Business Profitable.

Author: Jan Verhoeff

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When is the Perfect Time to Launch a Marketing Campaign in a Chaotic World?

john carlton — Thu, 19 Aug 2010 12:00:22 +0000

Same as it ever was. If you’ve been around for awhile (yes, I qualify) what you will discover is that it has ever been thus. The world has never been totally at peace, and humans have never gotten along with each other for very long. We didn’t develop our system of law as suggestions for behavior – no, we have laws to punish those who would rock the boat too wildly.

When lawlessness rules, as in the Middle Ages, you welcome order and authority. When authority gets too full of itself and starts dragging people to the gallows for minor stuff, you yearn for revolution. Not a consistently fertile marketing environment me thinks…

There is no safe place where everything is perfect, and never has been. Our culture… and our business world of markets and advertising, especially… is in a continual state of flux.

Stuff happens, and it happens all the time.

A simple strategy I’ve taught through my copywriting work: Do not let events shake your concentration.

Yes, the world may end some day. That doesn’t mean you should abandon your next marketing project. Maybe you don’t want to drop a ton of mail right as the next war starts, and maybe you want to explore a few more “Plan B’s” that include alternate ways to keep bringing results and money and customers when your Standard Operating Procedure gets fried… but don’t give up just because civilization seems ready to implode.

Face it, the planet’s thin civilized veneer always seems ready to implode. When I was eight, I was taught to hide under my desk because the Russkies were gonna drop nuclear bombs on us. Duck and cover.

I’ve held my breath, along with everyone else, as leaders were assassinated, Black Fridays gutted the stock market, wars went sour, disease raged out of control, and on and on.

I say hold on tight.

Selling the house and running off to hide in the mountains isn’t your best option yet. There may come a time when it is your best option… but for now, go ahead and plan out your next marketing campaign. If you’ve got a good product – especially an information product – the world needs you.

John Carlton’s 25-year career is legendary… as an expert copywriter, a pioneer in online marketing, and a teacher of killer sales copy. He knows marketing inside and out. To read more from John (including accessing the 5-years-deep archive of hard-core tactics and insight and advice, for free) just dive into his globally-read blog:
http://www.john-carlton.com

Author: John Carlton

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

keith mathis — Thu, 19 Aug 2010 12:00:19 +0000

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

keith mathis — Wed, 18 Aug 2010 10:49:26 +0000

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

keith mathis — Tue, 17 Aug 2010 09:55:48 +0000

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

keith mathis — Mon, 16 Aug 2010 09:43:53 +0000

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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How To Find An Ethical Search Engine Marketing Company

philip shaw — Mon, 16 Aug 2010 04:45:53 +0000

It’s a dog-eat-dog marketplace out there. The web is teeming with millions of websites and yours is just another one of them. To rise above and ahead of this cut-throat competition, you need to work with an effective search engine marketing company that can put your website up among the top results in relevant keyword searches and help you reach out to your target audience.

Search engine marketing is vital for improving your site’s conversion rate, attracting relevant traffic and maximising your Return on Investment (ROI).

Search engine optimisation is not an overnight job. It is a highly specialised and time consuming task. It may take months to get the desired results.
Although search engines issue broad guidelines, no one can say with certainty exactly how search engines rank websites. A professional SEO company has a good understanding of search engine behavior and experience in successfully achieving top ranking websites to advise you about the competition, ingredients, mechanisms and strategies that can be employed to make your website visible, frequently visited and a revenue generator.

The top 3 search engines, Google, Yahoo! and MSN, receive over 1.2 billion searches daily! Unless you use the correct search engine optimisation techniques with your website, you will not rank high with the search engines. Here is where the services of a professional search engine marketing company to handle your SEO campaign may help to deliver the desired results.

Search engines are strict about ethics

Search engines are clear in their guidelines about what they like and what they don’t like. A good search engine optimisation company uses the specific sets of criteria laid down by search engines and their expertise gained over the years about what has worked in the past to increase the rankings of your site.

The SEO steps that abide by the search engine guidelines are called ethical and practices that are not approved by search engine guidelines are unethical.

Because search engines operate in an automated way, it is possible for webmasters to use methods not approved by search engines for better ranking. But these unethical attempts are fraught with risks.

Once your site is caught using unethical practices and banned by search engines, it will take a long time and a significant amount of effort to rank high in search engines again. Some SEO companies may use unethical practices to get high rankings of your website, but the results are only temporary. In fact they are devaluing your site.

Unethical search engine marketing companies do not consider the long term and want to show quick results to impress you. Hence, it is important to find an ethical SEO company that will ensure sustainable high search engine rankings.

Unethical SEO Practices

It’s disheartening that many companies claim to be in top rankings of search engine but the truth is many of them are hype.

If you’re serious about your business, don’t try to bluff the search engines. The unethical practices will be caught eventually, leaving your website far behind the competition.

Unethical practices used by search engine optimisation companies include:

Keywords stuffing: Unnecessary repetition of keywords in the content

Page swapping: A highly unethical practice where a webmaster copies a page from a high-ranking website, changes the title and description META tags, then submits this page to the search engines. Once a ranking is obtained, they replace the stolen page with one of their own web pages.

Copyright violation: Copying content of other websites without permission.

Irrelevant link exchange: Establishing reciprocal links with irrelevant websites for the sole purpose of increasing the number of links to your website.

How to select an ethical SEO company

Here are some tips for selecting an ethical SEO Company:

Learn the basics of SEO: Study some basics of website promotion and search engine optimisation (SEO) techniques so that it will not be a new concept to you. These can be accessed easily on internet. Just spend little time to your research.

Does it sound too good? Be wary if an SEO company offers ultra quick results. If it sounds too good to be true, it probably is unethical. Both time and efforts are involved in the SEO process. There are no short cuts.

Evaluate your needs: Evaluate which SEO program best fits your needs. You can evaluate this by checking sales conversions, log reports, and so on. You must discuss your objectives with the SEO services provider then analyze yourself, how good it would be for serving your purpose.

Guarantee: Make sure that the search engine marketing company gives you some level of guarantee for their services. But, be wary of companies that offer a #1 ranking guarantee. No one has that much control over Google, and it is a sure sign that they may use unethical practices.

Experience: Check the industry experience of the people behind the company and also get feedback from the references given.

Strategies: When you choose to optimise your website, you need to look at the methodology a search engine optimisation company would be using. Ask the SEO company about the strategies they are going to use to optimise your website…

Cost: You usually get what you pay for. An offer for 500 links for $29 is a possible sign of unethical practices.

You need to keep in mind these few points while you research SEO services for your website. Return on investment (ROI) can depend on several factors, such as the size of your market place, geographical target area, the sales value of your products/services and the number of people searching online for your products/services.

Searching for an authentic ethical SEO company is a time consuming task. But remember that it’s not simply enough to only achieve better search engine rankings. Your website needs to be designed in a way to ensure you convert your visitors into buyers to boost your sales and revenues and increase your brand recognition.

If you are wondering how to find an ethical SEO company, visit, a leading SEO and PPC services provider in Sydney, Australia. It has clearly outlined processes involved in search engine marketing in specific and easy-to-understand detail.

Philip Shaw is the Director of CleverClicks, a leading Australian search engine marketing company, providing result-oriented SEO and PPC services.
Contact mail@cleverclicks.com.au or call on +61-2-8003-5664

Author: Philip Shaw

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5 Tips on Saving Money on Your Advertising & Still Getting Great Results

keith mathis — Sun, 15 Aug 2010 09:26:17 +0000

With that in mind I have put together 5 ways you can save on your advertising and still get the results you want.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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