Monthly Archives: May 2010

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle. Continue reading →

To ensure you run a successful promotional products marketing campaign, use the following 7 easy steps. 1. Set clear goals for your promotion. 2. Identify your target market. 3. Set a budget. 4. Utilise joint ventures and partners. 5. Order appropriate quantities. 6. Determine your method of distribution 7. Measure. Continue reading →

Beverly Sills, the opera singer who died earlier this year, is famously quoted as saying “There are no shortcuts to any place worth going”. As a specialist online marketing professional, I spend a lot of time reading about the latest developments in search engine marketing and how this or that tweak, ploy or shortcut will suddenly change your life and lead to huge amounts of traffic; riches beyond your wildest desires and everlasting happiness. At the risk of sounding something of a cynic (I suppose 8 years in online marketing gives me a right to be!), if not a downright party pooper, I have to say I’m with Beverly on this one. Yes, there are some things that you can do that might give you an edge, but if you are lucky it will only give you an edge for a very short time (before you’re found out). At best you could have just wasted your time, at worst you could be set back significantly and lose far more than you gained. Continue reading →

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle. Continue reading →

Google’s Website Optimizer is a great way to micro manage how your web pages are really doing. In today’s competitive web arena, it’s important to be able to test your pages and track them correctly. The end goal is to create a better online user experience for customers, increase your ROI, and conversion rate. Conversions/clicks. Continue reading →

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle. Continue reading →

One of the biggest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle. Continue reading →

Are you having problems with your current business card that fails to impress potential clients? Or maybe you are not getting the increased business that your card is supposed to provide for you. Then you should improve your business card to make it into a great marketing tool. Continue reading →

If you own a website, advertising it should be your main priority. Website advertising is the only way you’ll make money from your website: without any visitors, you won’t make money from your website. In the following text, I’ll explain six ways of advertising your website that are bound to make you some money. Continue reading →

You offer a reliable, quality service. You know that if more people knew what you can do, you’d increase sales. So you advertise in the most likely media for potential clients to read about you. But there’s no response. Read this article to find out why. Continue reading →